superfood craze

The whole superfood craze began initially with the heavy marketing
campaign promoting the humble blueberry and although nutritionists
tend to avoid the term superfoods, the trend still continues because
marketing hype reached a crescendo. With the successful promotion of
blueberries, the term superfood now includes a variety of other foods
including acai berries, seaweed and pomegranates. As the superfood list
grows ever longer so does the claims for memory-enhancing and health
boosting merits.
No-one disputes the benefits of eating a comprehensive diet and
including nuts, berries, fruits etc but currently the vastly escalated
reputation of the superfoods are now under attack due to those querying
the targeted marketing approach and sometimes, with little scientific
research to support the claims.
It is wise to consider that eating any fruit for example would provide
ample essential vitamins and minerals and therefore, these expensive
or exotic foods are not required. Heavy, intensive marketing works well
however, and even those with limited shopping budgets reach for the
expensive carton of fruit ignoring cheaper and essentially very healthy
local fruit and vegetables on the shelves.
The old adage ‘a little of what you fancy will do you good’ seems to hold
true in this case as overloading your body- even with ‘healthy’ food, is
not necessarily a healthy thing to do. If those nutrients cannot be used
up or stored, they need to be excreted from the body otherwise they
could cause damage on a cellular level.
The best practice really is to eat a balanced diet and not be taken in by
marketing hype. If you fancy some more exotic fruits, then why not

indulge? But always think in terms of moderation and reach for apples,
oranges and bananas too as although they may not seem as exotic by
comparison, importantly, they contain masses of necessary nutrients.
A Mediterranean diet for example is as close to a perfect diet as you
might get and there has been much research into it.
So if we look at Superfoods in general, it’s wise to take a wide-angled
approach to marketing campaigns and to look at the diet as a whole
rather than targeting any one superfood as a miracle cure-all. In a way, a
holistic and rational approach must surely make sense? A well-balanced
diet containing lots of different fruits and vegetables and incorporating
whole grains and nuts into your daily diet must provide a vast cocktail of
nutritional must-haves, which will enable you to have all of your vitamin
and minerals on a daily basis.
To know more about the food that you eat is important so that you can
match your body’s needs on an individual perspective. Absorb all of the
information about various food types of course but don’t fall for
marketing hype which may not be based on scientific fact. Many foods
are superfoods because they are nutritious and provide different vital
elements, and you can increase your chances of ensuring that you
consume the right nutritional content by understanding the foods that
you eat more. This way, you are much more likely to remain fit and
healthy.
If you fancy the more exotic or expensive superfoods, then indulge and
enjoy. If it’s fresh and natural, it may well provide you with all of the
wondrous elements that the marketers claim but don’t omit to have
plenty of other everyday superfoods, so that you dictate just what goes
into your diet and not have the marketing world dictating to you.